You know we love Howie’s right? The British fashion line with a social consciousness that uses ethical means of manufacturing and organic cotton? Now they’ve come up with an eco angle that you never hear about — clothes that last. Howie’s new Hand-Me-Down line comes with a 10-year guarantee. Co-founder David Hieatt writes in a letter describing the products, “We live in times of limited resources but unlimited desire to consume them. The answer though is real simple: to consume less as a consumer; to make a better designed product as a manufacturer.” We couldn’t agree more. Then we had a look at the bags and coats Howie’s is offering — a little on the pricey side. You can always justify it by dividing the price by 10.


jamie Friday, 05.15.09 @ 10:24 am

In a world where everything is considered disposable – even the people – it’s refreshing to see a throw back to a previous generation’s idea of something made to last. Heck, maybe this pay-it-forward message will cross over to affect how we treat the elderly, our spouses, our dreams, our trash and our planet. Thanks Howie’s, for being a lighthouse to dark days.

If your like many, you LOVE this concept but can’t afford the fab made-to-last styles. Why not “borrow” the idea of not thowing something well-made out, but Spreading the Joy through passing that well-made and well-loved hand-me-down to someone else to enjoi ….




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