Ladies and gentlemen, it is a crazy world. As we speak, two men in a small town in South Carolina are fighting over an amputated leg, three nuns in Italy are recovering from a catfight, and people are buying tickets to the Spice Girls reunion tour. In other words, high fives go out to Hypebeast for their simplicity, coming to you in the form of a mellow site redesign. They could have borrowed from the sneaker colorways that they go crazy over; they could have hyped their name by making their logo take up half of the page; they could have made it about them, and not the stuff they write about They could have done a lot of things, but instead they did gray, black, blue, and a teeny little bit of self-promo in the top left corner. And it’s pretty nice. So, even though they didn’t put Mother Superior in the hospital, I still think they deserve to be in the news. From one blog to another, nice job guys (and 101 Media Lab, the Japanese company behind the redesign).


notcot Tuesday, 10.02.07 @ 3:24 pm

It looks really similar to defgrip ~ only not quite as sleek?
http://blog.defgrip.net/


Robostos Tuesday, 10.02.07 @ 4:06 pm

Humm… without being too harsh (and I hate to spoil the mutual backslapping) but I gotta say the new Hypebeast adds nothing in terms of usability or style. I’m glad they didn’t adopt an insane MySpace approach but I’d say that simplicity is a less worthy objective than being elegant. The new site looks unfinished and badly formatted – and they paid an agency to to it?

N.


yoyo Tuesday, 10.02.07 @ 5:20 pm

correction its China based.


pete Monday, 12.17.07 @ 8:15 pm

correction 101 Media Lab IS Hypebeast and is Hong Kong based.




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