While most advertisers are content to catch your eye, Julian Beever might do his clients one better by making something that nearly reaches out and grabs potential consumers. The UK-based artist specializes in the creation of flinch inducing pavement murals that nearly jump out at pedestrians and certainly make them take notice of the product being advertised using a technique called anamorphic illusion. The murals are “drawn in a special distortion in order to create an impression of three dimensions when seen from one particular viewpoint.” Beever has already turned heads for the likes of Sony, Coca Cola, and the Live 8 Concert, amongst others. His latest creation, for the rebranding campaign of leading Turkish credit card company Worldcard, made for an excellent photo op as passersby were able to pretend they were standing on top of the world…or at least the word “WORLD.”