In a classically A+B = Cha-ching! moment, the latest way to exploit thirteen year olds and their flailing parents has been discovered:

A) Digital cameras see a broader spectrum of light than the human eye; B) The “camera-phone generation” is taking poorly lit bathroom-mirror pictures of themselves and putting them on myspace. Dude. If we visualize the specific sensitivity differences between biological and silicon based imaging apparatus, we could use our proprietary patent-pending projection systems designed to exploit the effect of these broader light spectrums- that’s like making things show up in pictures that are invisible in real life! Oh, SNAP!

First beyond-concept use of this technology: tee-shirts that get extra special when the flash goes off. Like glow-in-the-dark, but glow-in-the-flash.

It has potential. On the other hand; you’re photogenic or you’re not. Now, get this to work on people’s faces…

Via Gizmodo


blah Friday, 07.27.07 @ 1:09 pm

great. more advertising opportunities…. uggg.


Matt Sunday, 07.29.07 @ 5:53 pm

Actually the human eye can see far more than a digital camera, hence why outside photos when properly exposed for the foreground often feature white featureless skys (add a circular polarizer)




Sponsorship:

Joshspear.com brings a dedicated, young, and influential audience to brand advertisers.

Please contact us for more information.

Regular content continued below...





The Shelter: Dubai
Dieter Rams: Less and More in London
Headed To Dubai
Kinetic Lights
We Are Handsome: Handmade Swimwear
Damien Hirst x Supreme
We Feel Fine: The Book
MOMO Y3 Video
Nokia Viral: N900
Japanese Bar Codes