Information is gold — and that’s what seems to have inspired the idea behind the blinged-out design of LaCie’s new Golden Disk hard drive, the latest in its designer series. Packing 500g’s (gigabytes, that is), the digital storage unit’s wavy, melting gold look comes courtesy of French brand Ora Ito, with designer Ito Morabito at its helm. Nothing’s special under the hood, however; like others of its kind, the Golden Disk uses plug-and-play functionality via high-speed USB 2.0, is driver-free and doesn’t have a fan, so really this baby is all about the looks. If this drive is too sexy for your cat, check out the LEGO-inspired Brick hard drive also created by Ora Ito for the computer peripherals company. LaCie’s taking pre-orders now on the Golden Disk for an October delivery.