Louis Vuitton and Takashi Murakami x QR Code

How many of you know what to do with the image to the left? Hopefully most of you. Aside from identifying it as Murakami work, it’s a QR code for your mobile phone. QR (quick response) codes are like the Japanese version of bar codes, because they started in Japan. The code is scanned into your mobile phone via the camera and outputs a link. Think of it as a way to add hyperlinks in the real world. Normally, these QR codes look like deformed boxy versions of bar codes. But as soon as Murakami touches one we are all gaga. It’s amazing what a little Louis Vuitton pattern and color can do to a QR. Nice work SET!

Tags: Japan, mobile, murakami, qr

Gitamba Saila-Ngita	Friday, 04.17.09 @ 11:21 am
I wish we were even a little ready to start launching this type of technology in the states. We’re still dealing with the hoopla that Ashton Kutcher just beat CNN in a popularity contest online, let alone scanning codes into our mobile phones.

John	Saturday, 04.18.09 @ 10:05 am
QR is something I really been taking a liking to! I been using http://www.beqrious.com/ to generate my codes, they have a few cool functions, you can upload a logo to the center of the QR code, this is something I think is kinda cool. Hope to see more QR codes in the U.S

Johannes Kleske

Saturday, 04.18.09 @ 3:18 pm

The problem with QR codes is that very often it takes more time to take a decent picture of them, start the reader tool and decode them correctly then to actually type in the url by hand.

QR codes have somehow become the favored method for connecting the streets with the web. I work at a digital marketing agency and have seen countless presentations involving them. For a few years we have tried to sell them with each and every campaign. Not once to my knowledge has a client agreed on using them.
One day I wore a shirt to work with a giant QR code printed on it. If we constantly try to sell them surely most people in the agency would be able to decode them. Only one guy out of 150 actually had a decoder on his N95.

Matt Gierhart	Monday, 04.20.09 @ 4:14 am
I had the same trouble with this image. I took photos of it for 20 minutes to find out what it linked to. Finally I had to google, granted it just came out, but I could only find one person who found the link.

Andreas Jaritz

Thursday, 07.09.09 @ 4:36 am

I think with next generation mobiles qr code reader software will be much easier to handle. If QR Codes really go off in Europe and the States? That’s still uncertain and depends on the usability of applications. As long as typing in an URL into a smartphone is faster than snapping a pic of a qr code and decode it with a reader software qr codes won’t become very popular (though they are already in Japan)

But qr codes are a fantastic approach for bringing digital information into the real world.

We from Fluid Forms have started to fuse qr codes with DIY jewelry and also try to find out how “mobile” a qr code can get

check out this funny qr code video:

http://www.youtube.com/watch?v=OvLCEppweiQ