About seven years ago, a man by the name of Chip Wilson got pissed off at the current state of yoga clothing. In those days, things were breezy, cottony, and perfect for a few mellow sun salutations, but as soon as the aspiring yogi started to sweat, the situation turned sticky. No one was making yoga threads that were appropriate for the more strenuous power yoga that was gaining in popularity, and classes were packed with people desperately wishing to be naked. Thankfully, Chip decided to remedy the situation in a classic yogi manner (solve the problem through positive change) and opened the first lululemon athletica store in Vancouver in November of 2000. Boulder was recently blessed with our own lululemon, and I can not get enough of the line which has now expanded to include athletic wear for all kinds of endeavors. From what I can tell, the secrets to lululemon’s incredible fit and feel are some exclusive fabric blends and a pre-wash that ensures what you buy will looks the same way after plenty of use. A flat-seam on everything makes for super-comfortable extended workouts (I run half marathons in this stuff; it’s awesome), and the dedicated staff seems to know everything about everything, making finding exactly what you need a breeze (online descriptions are right on too). Other perks include pants that make for an incredible rear view and amazing relaxation wear.

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Andrew Ferguson Monday, 03.12.07 @ 2:51 pm

As a Vancouver native, I offer the following observations on lululemon:

- It’s *everywhere* in the city

- Yes, they make asses look spectacular

- Large portions of the population are so-damn-sick of lululemon because it’s so widespread in the city.


Jocelyn Monday, 03.12.07 @ 4:14 pm

I’m also from Vancouver, and while lululemon clothes are indeed comfortable, their ubiquitousness around here is sickening, along with their high price tag, which used to be justified by their products being locally made, but a lot (if not all) of their stuff is now outsourced to China.

For something better (but more street oriented), check out their sustainable organic line called OQOQO. beautiful clothes, very comfortable, very earth concious.


Andrew Ferguson Monday, 03.12.07 @ 5:34 pm

I didn’t know they’d started outsourcing their production to China. Thanks for the heads up, Jocelyn.


Matt Gibson Monday, 03.12.07 @ 10:12 pm

Absolutely agree with the comments above. I am also from Vancouver and am sick to death of the clones everywhere wearing these over priced “yoga” wear, mostly by people who don’t do anything resembling yoga. Definitely nothing unique here. I have also read an article about the outsourcing to China and Chip Wilson’s unfavourable philosophy on why it is okay to pay much less in labour wages to foreign workers while continuing to charge astronomical prices for a pair of sweats.


Carmel Tuesday, 03.13.07 @ 12:10 am

It sounds like you’re all completely overexposed, and in that sense the brand is dilluted. But I’m interested in knowing about if it’s the customers of lululemon that are killing it for you, or the company itself? I didn’t know they had outsourced; that doesn’t seem very “conscious” to me, but I’m also getting that the high price tag is attracting a group of consumers that are now alienating the core group (yoga dedicatees). Which bothers you more- that they outsourced, or that now, by wearing lululemon, you could be identified as one of the “clones?”

Anyway. Bummer. I hope Boulder’s not the next Vancouver…. my ass only looks this good as long as no one else’s does:)


BDS Tuesday, 03.13.07 @ 11:07 am

Have you guys ever seen the South Park episode when they all buy hybrids and smell their own farts? I believe the word is “smug”. Well…that’s how you sound complaining about non-yogi’s wearing this clothing. If its comfortable, its comfortable. Why does it matter who wears it?


Matt Gibson Tuesday, 03.13.07 @ 5:09 pm

I don’t have any qualms about people wanting to wear whatever they want without an attached or defined activity. In fact yoga is definitely not my thing but if your butt looks good in it I can appreciate that :) I’m disappointed to see Lululemon on JoshSpear.com because I tend to look to this site for more unique and “conscious” brands than status symbol sweatsuits. Pointing out that non-yogis calmour to have the lululemon symbol on them is just the irony I find in what the practice of yoga really stands for.


anfield Wednesday, 03.14.07 @ 7:12 pm

Yeah, lululemon is waaaay over exposed in Toronto as well — up there with Ugg boots and fur trimmed jackets… very very mainstream.

Reports say quality has dropped since Reebok purchased a 48% share of Lululemon last year… c’mon Spear, you can do better than a division of Reebok for your fashion articles!


Jullie Wednesday, 03.14.07 @ 10:27 pm

I like lucy http://www.lucy.com way better. Its the real deal.


Lululemon Fan Saturday, 03.17.07 @ 9:54 pm

I am so happy Americans are now enjoying Lululemon as well. Whenever I meet any of my American friends I always rave about Lululemon and until recently they had no idea what I was talking about.


anna k Wednesday, 03.28.07 @ 5:34 pm

Now for something completely unrelated! My name is Anna and I used to live and study in Vancouver many years ago. One of my housemates was called Mat Gibbson. Your comments are intelligent and thoughtful, so I was wondering if this was you? Just email me back on this web-site thingy if so.

My apologies to whomever has got to this section of the site expecting to find some enlightened monologue on yogic bullshitters etc, etc.




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