I’m absolutely loving the new t-shirts I just received from momimomi. Very rarely does a t-shirt line get both factors of the ultimate t-shirt equation correct: Super silky buttery smooth cotton, and simple yet sophisticated graphics. Momimomi was started by two long time friends who now run a design shop together in NYC. Their current fall collection is available on their website, and all summer designs are now on sale. The first 100 purchases get a nifty prototype momi hat, but believe me, you won’t need a hat to coerce you, these shirts are thoughtfully delicious!