Luxury. Binary. Juice. Is there a limit on what people will pay to nourish themselves through the medium of fruit juice (and, um, nutritional gel)? It seems as though MonaVie has set out to answer that question — a little social experiment if you will. “Let’s pack 19 fruits into a wine bottle (including acaíwooo!), chalk it up to the Balance-Variety-Moderation philosophy, and charge about $45 per bottle.” MonaVie has been around for a few years now, but I just heard about it. Given that it is sold through a MLM (multiple level marketing) system, that doesn’t surprise me … maybe those peddling it are too ashamed to announce the price to potential customers. At any rate, I (reluctantly) can’t wait to try the stuff. Hopefully it’s coming to a martini bar near me someday soon.

I have a couple of questions for our readers: (1) Have any of you tried the juice? (2) What are your thoughts about products sold this way (is it an automatic turn-off or do you let the quality of the product speak for itself)?


Alex Friday, 05.09.08 @ 11:56 am

MonaVie makes a great juice!! the drink really is quite delicious…. err, i guess i should refrain from calling the juice a “drink” as the recommended dosage is equivalent to that of a shot glass.

some may balk at the following, but i am compelled to share…. upon consuming the drink for a few days (4-5) i could tell a complete change in my overall health. i felt energized and refreshed! as i had made no other adjustment to my daily routine, i attributed these feelings to the juice. having networked with others, i found that they noticed similar changes in their health.

as far as the distribution of the juice…. the multi level marketing system is bullish. having created such a healthy product, MonaVie should be less concerned with generating income and more proactive in helping others. i believe this style of selling also impacts the price of the juice and makes buyers leery of purchasing it.

overall, the product is great. the price and method of distribution have done nothing but hinder the overall perception of the product.


Matt Friday, 05.09.08 @ 1:49 pm

I disagree. I received a bottle through a rep in the MLM program and tried it. IT was an oily concoction that eventually sat unfinished in the fridge till spring cleaning. I felt no benefits after consuming the recommended dosages (shots) and feel like it is just another scheme.


Alex Cornell Friday, 05.09.08 @ 3:19 pm

Hmm, if I remember, this is basically just Acai/Pomergrante juice in a very sexy bottle. It tastes great, but then again, so does POM juice which costs about 3$. I don’t know, it’s all about hype (like everything right?) and the actual quality of the drink doesn’t seem to have anything to do with people drinking it. A good example would be this post, since you haven’t actually tasted it haha. Anyway, it’s worth trying, but don’t expect to grow wings or anything :)


Cory O'Brien Friday, 05.09.08 @ 4:20 pm

I’ve tried it, and was also unimpressed. Anything that you have to drink an ounce and a half at a time that doesn’t get you drunk might as well just come in pill form since you’re not exactly enjoying it. It may be that I’m automatically turned off by MLM, but I’m definitely not a believer.


Filipe Oliveira Friday, 05.09.08 @ 11:14 pm

Hum, I’m from Brazil and I was in NC last winter, when I saw this very-fancy-overpriced-and-hype bottle of açaí juice it surprised me, açaí is a very popular fruit, athletes, surfers, sk8boarders usually drink a very concentrated açaí drink after praticing sports. 15oz of the “vitamin” here usualy costs about U$2, and it’s mixed with another energetic fruit called Guaraná. Probably this MonaVie should be great for your body, combining the antioxidants of Pom, and the energy from açai, but the MLM in my vision gives a lot of discredit to it. Usually these kind of companies are only interested in creating super-healthy formulas, one of them called Tahitian Noni is destroying the tahitian tropical forests, creating lots of poverty on the islands, only to globally supply the whole world with the hiper-overpriced (75 bucks for a bottle) promisse of a miraculous drink, made from the Noni fruit, that grows only in a few places.


Stephen D Saturday, 05.10.08 @ 12:06 am

I’ve been on the juice for about 3 months. I don’t have any testimony because I haven’t noticed any conscious benefits. Roughly 2/3 to 3/4 of users notice benefits, so I hear.

I’ve always been turned off by MLM, but in this case I wanted to learn more about the product. I’ve talked with some persons who rave about how it’s helped them with back pain, recovery from intense workouts, and more. But I think that these persons will have to continue taking the product in order to sustain those benefits.

People who experience benefits are likely to be distributors, in my opinion. I’d like to find a figure which shows what % of all regular Monavie drinkers are active distributors. Personally I am not a distributor and have no desire.

Monavie is not a substitute for healthy diet, multi-vitamins, and exercise.

For people who derive immediate, tangible health benefits – great! For people like myself who don’t notice any changes, perhaps the difference would be in long-term disease prevention or even longer life. To quantify/qualify such things is a great unknown.

I’m not “skeptical” about the product per se; it’s more about my distaste for MLM. In the case of Monavie – which is growing remarkably and is endorsed by some high profile individuals – the profit potential is great for those with willingness and serious commitment. The product markup enables such an income potential.

Let’s face it: most people are into Monavie primarily for the main attraction – the dough. And I think they have a pretty darn good product to work with.


Stephen D Saturday, 05.10.08 @ 12:12 am

Oh, and one other thing I recall from a recent Monavie gathering: the relatively young company is closing in on $1 BILLION this year, which is remarkable. The head honcho’s “20/20 Vison” is for that number to be $20 billion in 20 years. So I guess if you want to get into Monavie, now is a great time to work on becoming a zillionaire. :-p


Jonah Saturday, 05.10.08 @ 2:24 pm

MLM is just another name for affiliate marketing. People who sell products through an MLM company are simply recommending something and getting paid for their referrals. The same as if you told a friend to see a movie and then got a portion of their ticket sales from the production company. There is nothing wrong with network marketing, only with some people who practice it. No different than any other business where some people work without integrity.
The good thing about MLM is that people can work for themselves and generate residual income rather than trading their time to make their boss or the owner of the company rich. I have worked with a company who has chosen network marketing as their means for distribution for years and it has allowed me the freedom to work as an artist.
It just happens to be widely misunderstood. But I believe it is the most equitable and efficient method of distribution and compensation.
btw- I don’t work for MonaVie and haven’t tried it- But a shot of something full of goodness everyday is no new idea and paying $1.50 for it is nothing compared to a smoothie or wheat grass shot right?


Stephen D Sunday, 05.11.08 @ 7:49 am

Your points are balanced and well taken, Jonah.

It seems that if I am to using the product indefinitely, then why not do the “referrals” in order to recover my cost, or make extra income? That makes a lot of sense. Monavie is not cheap.

I’m still in the product investigative mode. I am looking at how Monavie compares with other similar products in terms of ingredients, health benefits and pricing. I’m also wondering if Monavie workers are replenishing or protecting the areas that they harvest.


Jonah Sunday, 05.11.08 @ 11:26 am

Looks like Monavie answers your questions on their site. I work with Nikken who, along with a breadth of wellness home technologies, makes a similar juice with 21 organic fruits and berries called CIAGA Juice. It’d designed to support Cardio, Immune, Antioxidant, Gastrointestinal and Adaptagenic health. As Josh has been around these products for some time I hope to see some posts about Nikken sometimes soon -


stacy Monday, 05.12.08 @ 9:30 am

My boss brought it in for us to try. It was nasty and gave me a stomach ache. Tastes kinda fishy too. Check out skeptoid’s podcast (#86) take on the supposed super juice, mona vie.
they bash it. They say that plain old blueberries have more anti-oxidants.
pretty crazy what people will dump their money on. Wish I thought of it. haha!


Beth Thursday, 05.15.08 @ 7:11 pm

I am probably the most skeptical person out of everyone I know. When people come up with a “miracle cure”, first thing I do is hop on teh interweb and try to disprove it.
My coworker had ordered this for her son’s acne. Gave bottles to all her family in Hungary, etc. Since I don’t eat as well as I probably should, I try to find my ‘miracles’ in supplements or what have you. This stuff contains a lot of key antioxidant ingredients. People aren’t going to feel like a million bucks or that they’re 20 years younger. This is no wonder drug.
The taste wasn’t that bad. It’s a little bitter, but I tend to like bitter things. Overall, it has a subtle effect like eating antioxidant fruits would have.
I only had one bottle.
The thing is, eating (or drinking) those fruits is generally a good idea. If you don’t want to eat a crate full of various fruits, I think the idea of having it consolidated into shots isn’t that bad of an idea.
I see the bottles around at various businesses, though. Some smoothie places will add a shot of it for an additional charge… and hell, I saw a couple bottles for sale at a local exotic bird shop…

I typically don’t care how the product is marketed. If it’s word of mouth, MLM, or corporate. I just make sure to do my research.
Overall, yeah, it’s expensive, but who’s going to sit around and eat 19 fruits every day?

I’m lucky to even eat one fruit.
Screw this. I’m going to play mario kart and eat pasta from a box.


Gordon Friday, 05.16.08 @ 11:14 am

In his posting above Matt lets us all know that he felt nothing from using the juice. He then goes on to inform us that the bottle remained in his fridge until spring cleaning. I wonder why he felt nothing. It does not take a Philadelphia laywer to work this one out duhhhhhhhhhhhh.
Perhaps his cleaning lady is now bouncing with vitality after drinking the remains of the bottle. lol.


luke Friday, 05.16.08 @ 5:03 pm

I have tried the juice several times and have not been impressed. I once received a couple of the gel packets at racer check-in/expo at a triathlon I was competing in. Since I had left my other gels at home back in L.A. I decided I would use the Monavie gel in my race…bad decision, it was gross. Endurance gels should be specially engineered to have a less potent flavor but a certain amount of calories, sodium, carbohydrates, etc. Monavie simply took their juice and turned it into concentrated gel with no regard for the consequences or the actual purpose of gels. Shame on them. I nearly barfed on the race course.

You call it MLM, I call it a pyramid scheme. Utahans are notorious for “MLM” business practices and get rich quick schemes…its just a cultural thing. Nothing against them but Utahans suck.


leslie Wednesday, 05.21.08 @ 6:22 pm

It’s not supposed to be packed with carb etc., that’s not the purpose. AS for the pyramid comment, everyone with a job is in a pyramid. If you work for Ford guess who sits at the top of yours….Bill Ford Jr. In MLM’s it’s paid for performance. They pays us 50% of the income they make, have you looked at the income disclosure statement????? If you had to buy all those 19 fruits at an organic store it would be pretty expensive…..You can pay what you want for it $45 or $20 your choice.


Dan Beresford Monday, 05.26.08 @ 4:31 pm

I confess to being a network marketing fan because the business model makes sense and it doesn’t cost a lot to start your own business. I have been in several and only generated income from one of them until I became a Mona Vie fan. All the times that didn’t work were not the companies’ fault, it was mine. The companies didn’t work because I didn’t work. Mona Vie has an easy marketing plan. Drink it. Share it. I am actually earning some money every week now. Why? The juice works. Not everybody benefits in the same way or in the same time span. I felt the benefit after a week, my wife took a month, my stepson 2 weeks. Everybody is different. I feel better and the people I know who have tried more than an ounce once in awhile feel better. Like taking vitamins or medicine you have to take it until it works. Having anti-oxidants, vitamins and protein in one easy drink is a good thing. There is plenty of information about anti-oxidants on the internet but if you tried to eat all the portions of the various fruit and vegetables it would take all day instead of 30 seconds in the morning and 30 seconds at night.


Beth Tuesday, 05.27.08 @ 1:40 pm

Josh….

Want I bottle to try for yourself? I’d love to send you one!

I am not a bug fan of MLM’s….but I love the product, which makes it an easy cell. It has improved my quality of life in many tangible ways: from helping me battle my Ulcerative Colitis and Graves Disease to giving me better overall energy and a more positive attitude. Amway toilet paper never did that for me! LOL!

So, try it before you speculate……cheers!


Sara Monday, 06.02.08 @ 5:30 pm

When I first tried MonaVie, it was not to solve any particular health problem. I considered myself to be in good shape even though I had dreadful migraines, was overweight, and did not sleep well at night.

You find that many people consider themselves to be healthy even though they have digestive problems, constipation, high blood pressure, don’t sleep well, look fatigued all day long, take arthritis medicines, and so on.

But anyway, I took MonaVie just because I was on a quest for better health in 2008. I had done some research of my own, seen some stuff on various news stations, and came to the conclusion that each different food comes with its own set of features and benefits. I could see that with acai, kiwi, pomegranate, and even prune juice, MonaVie was thoughtfully formulated and contained many of the fruits we all should be taking on a daily basis. It also made it easier to take it in juice form as opposed to having to shop for all these fruits in North Idaho!

I had a friend mention it to me at a party I had went to and figured why not try a bottle. They didn’t even push the business side which was a good thing or had I known it was MLM I probably would not have even tried it. So away I went with my first bottle. Gave it a try and the first thing I noticed was strange dreams. I was concerned at first but again did some research on my own. I found out this was because I was experiencing a deep REM sleep. My body was back to treating it’s problems while I slept. Wow – haven’t had a good sleep for awhile.

Then next thing I saw was MonaVie is satisfying to your stomach. The blend is high in fiber and nutrients. I have lost weight because I was not as hungry nor was I craving the “bad” foods that I used to. This isn’t to say you should consider it a treatment for obesity. Obviously exercise and good eating needs to come in to play, but it will help you detox and lose weight from normal day to day living.

I wanted the bottles at a “reduced price” so did sign up as a distributor however I am not pushing the biz – just simply getting the juice for myself! :-)


Mike Monday, 07.21.08 @ 11:26 am

Hi Beth / Sara,

Great stories! I can relate! I know exactly what you guys are feeling!
Keep pluggin’ away!

Josh / Dave C. – let me know if you need more info. I’ll be more than happy to assist.

1.) Drink it 2.) Feel it 31) Share it

You really can’t ‘knock’ MonaVie unless you’ve learned your ABCs and 123s!


jeff Friday, 08.15.08 @ 12:17 pm

WOW – I am surprised by all the MLM haters making replies. Yes I drink the juice, and I drnk it for free because I shared the juice with family and friends.

Frankly the benefits of Mona Vie are undeniable:

(1) tons of vital nutrients in a very convienent package. Two cases come to my house every four weeks, they automatically charge my card, once a month, but they are putting money on it from referrals every week!

(2) the cost? Free, I am actually making money, go figure, and I don’t even market it, just family and friends, and their family and friends etc..

(3) Conveinence!! a small glass in a.m. and small glass in p.m. yes I still eat fruit, and eat normal, but this highly proven super food is better than bottled water, and people buy that by the cases daily!!!

(4) Why the hate for MLM, what a wonderful concept. Your family and friends recommned something to you and give you pro and cons and you decide for yourself. What is the opposite of MLM? Strangers on TV and radio telling you that if you take their product you will get the girls, the wealth the etc..

If a product is good enough to be sold by word of mouth, why would it pay for adverstising, when they can return that money faithful customers who enjoy the product? I simply don’t understand the concept of bashing word of mouth from family and friends?




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