Naive Clothing was started a little over a year ago by a young entrepeneur in college who wanted to create something different–that didn’t conform to pop culture, but “transformed it”. The dream behind Naive was that people will begin to create their own style instead of imitating what others endorse–and the key was to do this affordably. They try to sell their clothing for a low price so everyone can afford to buy them because they think fashion shouldn’t be something you see in a window for $25 promoting a name brand. The designs are all pretty solid, all their shirts are $12, and of course they’re limited edition.