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I just received maybe the best paper invitation for an industry benefit I’ve ever seen. Announcing a Non-Event Garden Party for the 25th anniversary of Design Industries Foundation Fighting Aids (DIFFA). The card says:

Feel good about not attending. No need to dress up, attend the party or listen to speeches. Just put on your most comfortable clothes and go about your day.

You do not have to attend yet another social function. You may plant the enclosed Seeds of Remembrance at your leisure on any day you choose. (Forget-me-nots included in the envelope), full invite inside below.  Well done!

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richard Tuesday, 06.30.09 @ 6:45 am

Ah, I’ve seen this tried many, many times before, although not recently. It turns out that people like to go to parties, or at least having a choice between going to a party or not.




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