Its been a month since our fashion-forward friends at Azalea were reborn as Tobi, and in celebration of their successful launch they are offering a 25% discount off of all full-priced items. For those of you unacquainted with Tobi, it’s kind of like the feisty younger sister of Shopbop; alongside a huge selection of classics like James Perse, Velvet, and Earnest Sewn, you can find lesser known men’s and women’s labels (like St. Augustine Academy, Brown Sound, GRN Apple Tree, and Harkham). Tobi also stocks bags, beauty products, and an awesome and progressive selection of eco-fashion. It’s actually been awhile since I checked out their inventory, and I have to say — whoever is doing their buying should be cast in bronze and worshiped, because they’re putting more established online shopping sites to shame, particularly on the men’s side. I could really go for a boyfriend right about now.

So head over and shop away, then enter the coupon code TOBIFRIEND at checkout to swipe 25% of your total out the window. Happy shopping, and thanks, Tobi!