obama1.jpg

Yesterday, Rick Smolan released the top secret project he’s been working on with HP: THE OBAMA TIME CAPSULE, a customizable book. Using the HP print-on-demand technology we last showed you with MagCloud, people can weave their own names, photos and messages into an historic large format book featuring the work of the world's leading photographers, graphic artists and writers.

The book can be extensively personalized by answering a few questions and uploading photos to the project website. THE OBAMA TIME CAPSULE offers readers seven different ways to personalize the book. If you’ve been courting your own ISBN, you’ll come close with co-author credit on the front cover and a photograph of you on the back (as well as inside amongst celebrity supporters). Each collectible copy of the book is printed one at a time. Most publishing industry analysts agree that print-on-demand will be the publishing model of the future.

“From grass roots Facebook campaigns to viral YouTube videos, the Obama campaign took the presidential race to a new level in terms of personalization,” said Smolan, co-founder of Against All Odds Productions (AAO). And the book follows suit: Using the Internet, publishers have fewer barriers to market and by only printing what is necessary, excess inventory and waste are eliminated.The OBAMA TIME CAPSULE (retail price $64.95) is now available exclusively through Amazon at an introductory price of $34.95. Additional sponsors for the book include Google, AOL, Facebook, Glam Media, Blurb, Microsoft, eMotion and NewPage.


Carole Lyles Shaw Monday, 05.25.09 @ 5:08 pm

This is extraordinary and revolutionary! Traditional publishers should see this as a breakthrough way to reach new and tradtional audiences, not a threat to their business model. Most at risk? Traditional bookstores, of course, which is a tremendous loss.

I can also see wonderful applications for artists to offer customized artwork as well…hmmmmm…


GobamanationlikeIran Monday, 05.25.09 @ 6:04 pm

Hail Caesar! Thanks HP… just another company worth boycotting. I have an HP computer, monitor, and printer. As soon as I can afford it, I will place them on craigslist–I’ll not purchase another HP product for the rest of my life and will encourage others to do the same. Businesses should stick to employing communities and generating money verses change they think we can all believe in. Unless HP abandons Obama-like platforms, I’ll NEVER buy another HP product.


GobamanationlikeIran Monday, 05.25.09 @ 8:20 pm

Lenin was revolutionary. Hitler was revolutionary. Both were extrodinarily evil–they were what they were because they were who they were. Both used state-of-the-art propaganda to deceive millions and subjugate entire populations. A teleprompter raised above ear level so the enamored one can raise his head while speaking while orating his mouth to the girating loins of idiots speaks to his true genius which is found not in what is projected but the coordinates of the salvo. Impacting bookstores helps keep trees alive at the expense of plastics and metals which have their source in fossil fuels and strip mining. Pick your poison… but I for onw like the bookstores… it will give him to burn when he truly takes power.




Sponsorship:

Joshspear.com brings a dedicated, young, and influential audience to brand advertisers.

Please contact us for more information.

Regular content continued below...





Beauty & Youth Ruck Sack
iPad: Digital Magazine Motion Cover, etc
Dogs as Typefaces
Augmented Reality Contact Lenses
Cipher Alpha
Converse x Number Nine
Naoto Fukasawa Watch for Plus Minus Zero
Visvim Skagway Spring Summer 2010
Karim Rashid’s Bobble
Lunchbox Paintings