Option G apparel is an extension of an already successful design company with top notch clients throughout the music and media. Cole Gerst’s designs are all hand drawn styles, which he says and I agree stand out against a very computer generated world of t-shirts. They say the lines current inspiration comes from forest animals, hip-hop lyrics, Gerst’s paintings and happy accidents. You can take a sneak peak at the new line not available for sale yet–it includes some really stellar t-shirt designs, as-well as some hoodies and bags. They also have a sneak peak at a really interesting lineup called “Army With Harmony“, a line of t-shirts designed by musicians, rappers, and DJ’s. First in the series are designs by Ben Lee, Grandaddy, and Rooney.