Patagonia’s refreshed Tin Shed site is what every branded microsite strives to be — beautiful, informational, and chock full of multimedia content to keep you coming back. Built to replicate the shed where the outdoor equipment retailer first made climbing gear, the site is a hub for information about environmental awareness and great historical footage of the company’s founding members — overalls and all. Whether video of surfer/author Gerry Lopez reading from his memoir Surf is Where You Find It is your bag, or striking images of virgin summits in Alaska are more of interest to you, the effort will make you want to get off your chair and go surfing/fishing/ascending.