A nostalgic brand, Pro-Keds has been around for more than a while, and are currently in the process of re-inventing their brand image now that the company is owned by hip-hop mogul Damon Dash. Part of the company’s newest campaign is a series of food-based sneakers that are pretty tasty looking. The newest sneaker in the series takes its inspiration from everyone’s favorite childhood lunch staple, Wonderbread. There are two versions, one with a yellow, red, and blue polka dot pattern on patent leather and a second one that implements the color scheme in solids and stripes. Previous sneakers in the series have included milk and cookies models, as well as seperate collaborations with Upper Playground and X-Large. If this type of fresh thinking continues, then it may not be long before Pro-Keds returns to their glory days back in the 70s.
