Let’s be straight, buying a bottle of water is much easier than donating some money to a charity of a worthy cause. The people at Project7 hope to bridge the gap by selling you bottled water. The company uses its sales to help tackle what they see as the seven areas of need: Build the Future, Feed the Hungry, Heal the Sick, Help those in Need, Hope for Peace, House the Homeless and Save the Planet. Fair enough, here’s the hook, Project7 sells bottled water with various labels describing one of these problems. By purchasing the bottle with the ‘Hope for Peace’ label the charities associated with peace efforts will receive the money from the sale. Pick your charity and buy your water. Its never been so easy.



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