While It is often said that beauty is in the eye of the beholder, the people behind Pulchra — the first online beauty contest devoted to the appeal of everyday objects — find that statement to be only partially true. The competition calls for voters to judge which not-so-unusual articles come across in an extraordinary manner. Submissions can include everything from cell phones to sneakers. Anyone is eligible to submit their favorite item and take home a grand prize of â‚10,000. When it’s over, Pulchra will take the ten most breathtaking pieces and bury them in an iron time capsule to preserve our beauty zeitgeist. Don’t be bashful, if you think something is pretty enough to be remembered, why not submit it?