At first glance I thought this fake music video for Rap Cat on YouTube was just a spoof– poking fun at the almost hilarious “rap game” that fills local airwaves with nonsense rhymes, big-booty girls and those oh-so-nice ‘flashy’ cars. Upon further inspection of the Rap Cat website I realized it was actually all a plug for Checkers Drive In– a fast food burger joint that apparently isn’t in my neck of the woods. While I laughed pretty hard at the video (it’s pretty funny), I can’t help but think– is this really necessary? Does every company need to jump on the viral band wagon? And– is thinking about a ‘rapping cat’ going to make me feel better about the hamburger eating experience? Check out the original Rap Cat commercial from last year here and tell me; What do you think– good Viral or is this just more garbage?


JohnR Tuesday, 04.17.07 @ 4:02 pm

Checkers is in the DC area and started out in the poorer counties in the metro area. Without this commercial I can easily say Checkers’ customers relate to the hip hop lifestyle far more so than patrons of any other fast food chain. It’s not like the Jack in the Box guy trying to rap.


big jesse Tuesday, 04.17.07 @ 4:35 pm

First of all Checkers is delicous, if you have never had a ‘checkerburger’ you need to. I think the video is just another way to make people talk about Checkers (like I just did).


Jonah Tuesday, 04.17.07 @ 5:20 pm

I like when the ol’ lady pours out the milk from the 40. Other than that, I think this is lame. The beat is thin and tinny and there’s nothing clever or catchy about the lyrics or the videos. Indeed, I think it’s more smut to add to the viruses out there- if it’s even catching… And it’ll take more than a stuffed cat with bling to get me to eat that crap :)


amber Wednesday, 04.18.07 @ 5:25 pm

there’s a whole site for it – http://rap-cat.com/ – it’s really funny – Amalgamated and Honest in NYC did it. it’s way funnier than some guy in a chicken suit ;)




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