Josh and I are impressed by the online portfolio of Rob Brearley, a graphic designer/art director out of the U.K.. Brearley’s balanced, beautiful, and individualistic approach creates just the right amount of allure and simplicity in his identity and promotional work, but his real gift may lie in the incredible “touchability” of his design. His use of interesting textures and approachable typefaces is so attractive– I’m dying to feel up the Creamfields Bible, and could even take a closer look at his work for Electronics Yorkshire. I guess that’s the magic of Brearley; he makes a girl want to get her hands on an electronics manual. This packaging design he created for PS3’s fractal campaign uses over 35 creases and folds to keep the enclosed DVD safe from scratches– brilliant (unless you have to fold it back up like a map. God, I hate that.)