Sinclair Scott Smith has taken quite the view of the tool industry with his Master’s program project Capital Tool Co. The project adheres to Sinclair’s academic specialization, which is to explore social representation in the field of industrial design. Capital Tool Co. is based on the premise that the U.S. market for tools is segmented to the point that there are really two distinctive groups of people buying hammers, pliers, tape measures, and the like — professionals and homeowners — and Sinclair has carved out a spot in the market for fashionable, pricey tools for people who seldom use them. When you visit Sinclair’s website, you can flip through his project pages to see in more depth how he analyzed the Capital Tool project– interesting stuff.