In an ambitious effort to curb waste (and possibly increase their global PR image), Sony has launched a new national electronics recycling program. The Take Back Recycling Program aims to place a center within 20 miles of 95 percent of the U.S. population. Right now, they are starting off small, with just 75 (PDF Alert) Waste Management centers across the country. Consumers can drop off broken or no longer used electronics at these centers for free. Personally, I shudder at the thought of the potentially increased damage electronics and battery cells cause, if improperly disposed of, and I normally choose to just store them in my small apartment rather than put them in the dumpster. Hopefully Sony succeeds in this venture — then there will be no excuse not to do the right thing.

Via Treehugger