Square One. It reminds me of a show I used to watch as a kid on PBS. It reminds Jamie of Coldplay. When you get down to it, Square One Organic Vodka is really like no other vodka you've had before. Square One Organic Vodka has very crisp notes with a subtle finish, making it a great base for a complex drink as well as superb stand-alone standard. Its overall pureness is the result of the organic process done right. Square One uses 100% certified organic American rye, water from the Teton Mountains and a unique process. The Square One process includes “proprietary organic fermentation techniques, four-column distillation and classic filtration methods” which makes me give a hip-hip-hooray for getting back to the basics. It's silky, it's smooth and should be a 007 co-star next time Hollywood decides to make a Bond Movie.