Many museums serve to cover the evolution of a particular subject over a prolonged period of time. The TAG Heuer 360 Museum is unique in that it is a museum of time. The new institution, located on the ground floor of the TAG Heuer company headquarters in La Chaux-de-Fonds, Switzerland, houses a rare collection of precision timepieces created by the world renowned watchmakers over the brand's 150 year history. The design of the exhibition was itself modeled to reflect “the intriguingly inaccessible space between the dial and crystal glass, where the hands of time are turned by an inexplicable force from within. This spatial layer, steeped in both mystery and science, is architecturally articulated by the 3 major elements that together define the museum.” The museum's design, produced courtesy of “ducks Sceno”, and with the help of CARBONDALE and TAG Heur, presents visitors with an ultra-artistic panoramic view that certainly makes for jaw dropping scenery.