Tappening’s “Message In A Bottle” campaign against bottled water was a roaring success. The tap drinking crusaders collected one million water bottles to send to Coca Cola CEO Muhtar Kent to protest the pollution caused by bottled water consumption. But at the last minute Tappening had a change of heart. Rather than expend the environmental resources to send a truck to Atlanta and dump the bottles on Coke’s doorstep (giving the soda giant a positive publicity boost when they simply recycled them) they made Tappening Bags. The duffles are made from 100% recycled plastic water bottles and yogurt containers, and remind you the next time you reach for a Poland Spring or Dasani to “Think Global, Drink Local.”
