It's definitely one of the biggest branding successes (or shams) of the last 25 years that we've been led to believe we should spend $15 billion a year on something that, for most of us, shoots out of a faucet in the kitchen for free.
Enter the green crusaders at Tappening. Their site is jammed with alarming facts about the damage done to the environment and the economy by the bottled water industry — like how 40% of bottled water comes from a tap! They've even got some totally display-worth water bottles complete with core messages like “Think Global. Drink Local.†You can spread the word while still looking sharp… and since image is much of what the bottled water industry is about (other than you know, staying hydrated), what better way to undermine how ludicrous it all is than right at the source?
