Target has been blending art into their energetic advertising for quite some time now, but their latest spots are even more impressive than usual. New York’s Tronic Studio is behind the four spots playing at Victory Park (the world’s first large-scale, outdoor digital arts gallery) in Dallas, Texas, and I’m floored by all of them for an entire slew of reasons. This one is the first of the three spots that use marbles to create very visually/audibly arresting ads; the fourth (you can watch them all here) features a sort of paint-off between Mr. Jago and Kofie One, two very well-known, very talented street artists. According to Tronic Studio, a fifth is on the way, so keep an eye out if you like what you see.


Jason Rysavy Thursday, 04.12.07 @ 4:41 pm

Thanks for covering this. We’re the creative agency hired by Target for their entire Art for All initiative (including Victory Park). It’s been an amazing project to partner with Target on. And Tronic was obviously pivotal in bringing this so beautifully to life. Look for the next round this summer.


steve Monday, 04.16.07 @ 11:32 pm

Hi Carmel,
Can’t get to the other videos via the “here” link. Any ideas? I like “This one” and hope to watch the rest.
Grotsyus,
Steve


Carmel Tuesday, 04.17.07 @ 10:43 am

This page has links to view all four:
http://www.dexigner.com/design_news/9883/


steve Wednesday, 04.18.07 @ 6:08 pm

Thanks!
Target is officially more cool than… the rest of them.




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