Tag Hueer described their new watch “The Diamond Fiction” as “an assertively feminine time piece for women of uncommon poise and confidence, for who glamour is a passion, luxury of the essence, and indulgence an absolute necessity”. I’d describe it as extreme bling-bling. The watch has some 879 diamonds with 54 of them hiding LED’s that display the time in a glowing red. It’s interesting to see LED’s integrated into high fashion like this.

Via Gizmag