Some of the biggest ideas in the world started as a little sketch on a cocktail napkin; Picasso’s earliest sketch of Guernica, the design for Bilbao Museum, the business plan for Southwest Airlines, to name a few. With this nifty notebook made of, well, napkins, you’ve got room for twenty paradigm-shattering ideas, plus a handsome metal binding. Available exclusively through the Moma Store, this puppy designed by advertising agency Euro RSCG is the perfect gift for anyone who ever had an idea good enough to write down.

Via Swissmiss

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Adriean Tuesday, 12.04.07 @ 1:08 pm

Bloody brilliant!

Is it me or are you amazed this never happened sooner??


Harry Volpe Monday, 10.26.09 @ 9:04 am

For a holiday promotion we are interested in purchasing 500 or 1000 napkin notebooks with the white binding. What will the cost be and how long will it take once we place the order. Harry




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