The Nike Music Shoe - Josh Spear, Trendspotting

The Nike Music Shoe

Thursday, 04.15.10

The fact that these guys keep straight faces playing shoes is impressive.

Somewhere in a top secret location in Tokyo, break beat music duo, HIFANA (composed of KEIZOmachine and JUICY) discovered that Nike Free Run+ running shoes can drop beats like realtime samplers and no other. HIFANA eschewed a part of their regular break beat set up and hooked up the mixers and sound systems to Nike Free Run+ shoes. When bent or twisted, the ultra-flexible Nike Free Run+ drops different tunes and sounds. Via Freshness Mag

Tags: Music, Nike, videos

Wow

Thursday, 04.15.10 @ 3:58 pm

Great another Nike “viral” video for a plastic running shoe.

You couldn’t find anything better to post than an annoying commercial by a company who just pumps as much money as it can into anything it thinks will raise the bottom line?

benjibbles	Tuesday, 04.20.10 @ 9:33 am
i personally think this is an amazing video and everyone I’ve shown it to thought it was great. Nike has questionable ethics (at best) in regards to manufacturing but you can not argue the advertising giant they are.

Serge	Tuesday, 04.20.10 @ 10:47 pm
what happened to your website Josh? Too busy working that real job? I miss the days when you were a trailblazer instead of running this dying blog. Seriously dude, you were my hero.