When I was a child, I saw an episode of That’s Incredible where they tested Timex’s claims. The watch company, which has been around for 50 years, had a famous slogan: “Timex: takes a lickin’ and keeps on tickin’.” They put the watch through its paces and (for the most part) it came out perfectly able to tell time. Timex was, in many ways, the G-Shock of yesteryear. It’s an everyday man’s watch that you could wear to the jobsite and not have to baby it or worry about it getting scratched or banged against the sink. In what seems like perfect retro timing, the company has recently reintroduced their Timex 80 watch. Available in both plastic (my favorite) and metal versions, the watches have time and date features and, of course, that infamous Indiglo backlight. The straps are the exact same color as the face for a uninterrupted visual loop around your wrist. To round out the package, they come in cushioned slide boxes. Get yourself a Timex 80 and a Casio calculator watch and you’ll be set!


Mark Fletcher Tuesday, 08.26.08 @ 1:22 pm

Loved this watch as a kid, and it is maybe even cooler now – but I am sure they didn’t cost whatever the inflation adjusted equivalent of 45 quid is – as they do now!




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