I love hearing about new time instrument companies because it means that the wristwatch is making a comeback (or at least not going anywhere).  Launched this summer in Southern California by David Bonaventura, TSOVET is merging old and new school for some very eye-catching and functional pieces that don’t break the bank. Drawing cues from vintage industrial gauges and avionics, the watches have a decidedly utilitarian look. In contrast, the watches are paired with thick leather straps and large faces which makes them dressy and relevant in today’s “big is better” world. By combining Swiss quartz movements, Italian leather, and special touches like PVD coating (on certain models), TSOVET watches are raising the bar and they are giving consumers a much needed alternative to the mall-brand timepieces. Launching with 4 styles, 16 colorways total, the product will hit store shelves in a few weeks. I will certainly make a stop at my local retailer (Blue Bee) and check out the AT76 (pictured).