I know the uber-exclusive Vertu cell phones are indeed just ‘regular old’ cell phones inside a fancy case (minus the one touch button for a concierge). Conspicuous consumption aside–damn, they make a nice looking phone! Vertu just announced a new model, for the race car lover made from Liquidmetal alloy, oil resistant leather, and a cover inlaid with carbon fiber. Only 997 of the phones will be available, and they are all numbered individually. If you haven’t heard of Vertu before, they’re Nokia’s luxury brand– think platinum phones with diamond keys, no kidding.