Gift shopping sites/catalogues always brag that they are an easy way to shop for that person you can’t seem to find the perfect thing for; a claim that turns out to be total crap when you find yourself walking up to said person with another plumeria scented candle (that is unique only in the sense that you paid $20 too much for it). However, I think that Violet, an online gifting site, is showing some signs of evolution in this tough category. By categorizing their offerings by occasion or recipient, and then by personality traits, the whole process does seem to be nicely simplified. Personally, I think the most effective helper for finding the perfect gift is the recipient’s best friend for a few months, but that is (understandably) unrealistic in the land of hostess/business/etc. gifting. So, if you do find yourself needing something special in a hurry, Violet can gently guide you to something that won’t go straight into a drawer or a guest bathroom.