WSDIA, also known as We Should Do it All, is a Brooklyn-based graphic, architectural and interactive studio, founded on the exact principle that their name implies. Based around the beliefs that no professional should feel constrained to their singular expertise, and that the best way to problem solve is to be immersed in several different avenues of creativity, WSDIA approaches design from an open-eyed perspective, refusing nothing and testing everything. As one of this year’s five Young Gun honorees (and judging by their work — which includes this awesome identity work for POD) it’s apparent that WSDIA’s philosophy is creating an excellent environment for arty genius. Well, it’s that or the Skittles, but either way, it’s working (which is funny, because judging by their multi-disciplinary skills, it could be that they all have severe cases of ADD, which, assuming they eat skittles all day, means that this could be one fun place to work). Get your very own sugar high here.