These t-shirts feel more anti-establishment than progressive. It’s a bit annoying, actually.

The Helvetica ones are cool.

Thanks so much for the post. I’m honored to be on such an esteemed site. I enjoyed your write up as well.

I do agree with Chris that the political ones don’t necessarily mix with the typophile shirts. We’ll be launching it with more choices under its own name and decidedly non political editorial slant.

Glad you dig the tee.

Patrick from Progresswear

Wasn’t there a documentary film about the people who came up with Helvetica going crazy or something like that?

Can we stop making helvetica t-shirts already and start making something NEW.

Helvetica is a good type, but more so a design bandwagon. Liking helvetica doesn’t make anyone a designer, nor does it invite them into some dinky special little club where backrubs are given by midgets that look kinda like troll dolls.

Well Matt, that’s a bit like telling painters that we’ve had enough of blue. Or telling composers that C# is so 1982. For that matter, suggest to chefs that they get over using salt or authors to stop using the word “the.”

Notes, colors, typefaces, food and words are in the hands of and at the mercy of the individuals who use them. Most make garbage with the ingredients, a few rise above it to create beauty.

The obsession with Helvetica is anything but. I’m not sure how old you are but you should have lived through the 60’s and 70’s. It was everywhere as much as today, but usually in the hands of people who knew how to kern. Well used, the face is beautiful. Poorly used, any typeface (note, color, word etc.) looks like crap or screams that the designer is a lemming.

By the way, these shirts are now on typographyshop.com Rest assured we’ll be using a variety of faces for our line. But if we were going to start with any particular typeface as a theme, I had to choose the one that was born the same year I was.

Thanks so much for your comments, and thanks Josh for helping this venture out of the gate. I owe you one. T-shirt, that is.

The t-shirt model is a hottie! What’s her story – intern or the girl at the nail salon next door you bribed to model for you guys?

The model is a very sweet young lady. My buddy Tony Ward (the semi notorious photographer) shot her and an old neighbor for my other gig: Progresswear. As the shirts are being printed as I type, I simply did a displacement map to make it appear that she was wearing that.

I dropped her an e-mail today telling her about her fans around the world and asking if she’d model for us once we’ve got a few more shirts to move. Stay tuned.