The website says “The most radical artist taking on the most thrilling BMW”– promotion aside I found the Z4byJD, or Z4 by Joshua Davis project to be incredibly interesting. Only a few years ago production of the Z4 seemed impossible– the body curves were ‘too much’, and interior ‘too complex’. NYC based Joshua Davis applied his algorithmic based graphic design style to create maps of the car based on original algorithms. His algorithms, as the site explains, deconstruct reality and reconstruct it at random. Matrix like, eh? All explanation aside, check out the site and the gallery– the results are really quite fascinating. Limited edition signed prints are also for sale, check them out!