Invisible Bicycle Helmet

120817080420 inflatable helmet story top 1 590x331Smart, is it possible? And if so, when can I buy one?

“If people say it’s impossible we have to prove them wrong.”

Design students Anna and Terese took on a giant challenge as an exam project. Something no one had done before. If they could swing it, it would for sure be revolutionary. The bicycle is a tool to change the world. If we use bikes AND travel safe: Life will be better for all.

Watch the video. Via Staple

El Naturalista FW12

Elnaturalista andaluzSince first writing about them nearly three years ago, El Naturalista has done some growing up. The eco-fashion brand based in Pamplona, Spain, is making noticeable advancements in its manufacturing, choice of materials, and designs. The FW12 collection looks wonderful, in my opinion. They feature veggie-tanned leather uppers, natural and recycled rubber out-soles and recycled carbon insoles. The latter includes their Shock System to absorb impact. The brand is doing quite well in Europe and is working hard at making inroads here in the States. I really like how the brand is positioned; it’s not easy to crate “responsible” footwear that is comfortable and visually appealing at the same time.

Nike Field

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Nike Field is a nice little experiment promoting the Fuel Band. Check it out. It’s like having Ableton Live built into your browser. Go full screen and start hitting your keys! (Make sure your sound is on).

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